Lloyds Bank
During my time at adam&eveDDB, I led digital design for Lloyds, starting with the ‘By Your Side’ campaign and continuing through to the 2024 rebrand. Along the way, I worked across a range of designs for everyday banking projects including mortgages, investments and loans.
Role: Digital Design Lead
New Dawn
For the ‘New Dawn’ campaign, I supported the motion team by retouching print imagery and extending artwork vertically, adapting predominantly landscape assets to work across a range of aspect ratios.
The adapted visuals were then developed into subtle parallax animations, which ran across digital banners, DOOH formats and social platforms.
Lloyds Rebrand
Working as part of the digital rollout of the rebrand, I was responsible for adapting and applying the visual identity across a wide range of digital channels and campaign assets. Following the creative direction and brand framework established by the lead branding agency, I translated the new identity into engaging digital executions while ensuring consistency, accessibility and brand integrity across all formats.
The work demonstrates the flexibility of the rebrand, balancing strong brand recognition with creative execution. Whether promoting everyday banking services, investment products or customer benefits, each format uses the refreshed identity to deliver engaging experiences that feel unmistakably Lloyds.
Alongside creating designs, I oversaw the motion team to ensure consistency across all channels and deliverables. This ranged from setting up layouts for accurate logo sizing, spacing and typography, to reviewing and helping refine their work ahead of delivery. I worked closely with the team to maintain a cohesive visual standard, making sure every piece was on brand, while meeting the demands of each project.
