JetBlue
For this campaign, we used humour, motion and bold, minimalist graphics to transform familiar in-flight moments into playful visual stories.
Role: Digital Design and Motion Direction
Each execution combined clean 2D illustration, JetBlue’s vibrant colour palette, subtle animation and clean typography to prove that even small-format banner ads can create a strong and memorable brand experience.
I developed the illustrations in line with the JetBlue style guide and created early animation tests in After Effects to explore pacing and transitions. These motion prototypes not only helped the client visualise the final creative, but also served as practical references for the developers during the HTML5 banner build process.
The illustrations were gradually refined throughout the project, with JetBlue-specific details — including the crew uniform and the seat designs shown from both rear and side angles — carefully updated to ensure accuracy and brand consistency.
