Volkswagen
Volkswagen’s digital work combines clean design, bold visuals and clear messaging. I’ve contributed to a variety of projects, from aftersales campaigns to social-first promotions, creating engaging content that brings the brand to life across multiple channels.
Role: Digital Designer
Aftersales
For the digital and social elements of this Volkswagen Aftersales campaign, I was tasked with exploring how AI could be used to create a library of generic mechanic imagery. Rather than relying on costly photoshoots to capture a wide range of technicians, poses and workshop scenarios, I used image generation to produce a series of realistic Volkswagen mechanic portraits and workshop environments that could be adapted across multiple channels and campaign executions.
The objective was to create authentic, approachable characters that reflected the professionalism and expertise of Volkswagen servicing teams, while remaining broad enough to work across different audiences and markets. By carefully directing the AI-generated imagery, I developed a collection of mechanics in various workshop settings, ensuring consistency in wardrobe, tone and brand aesthetic.
These assets were then incorporated into a range of digital and social formats, including promotional posts, service plan communications and branded campaign creative. The approach demonstrated how AI-generated content could provide a scalable and cost-effective solution for creating bespoke campaign imagery while maintaining the high visual standards expected of the Volkswagen brand.
PDM Look & Feel Exploration
This Paid Digital Media (PDM) design exploration for Volkswagen’s Spring Sale Event investigates a range of creative approaches for social and display advertising. The concepts test different visual hierarchies, colour palettes, typography treatments, and vehicle imagery to optimise engagement and maximise the visibility of the promotional offer. Developed for digital-first environments, the work demonstrates how Volkswagen’s brand identity can be adapted across multiple paid media executions while maintaining clarity, consistency and strong commercial impact.
